A special offer for 7 Secrets of Winning Webinars Report Readers for Webinar U - On Demand.

Read on to find out how you can gain more leads and sales through marketing and training webinars. If you are interested, act quickly because this offer is good for only the next 9 who register!

A Special, Limited Time Offer for Webinar U - On Demand!

Here's how you can be among the few to learn the insider secrets of spinning webinars into gold for your organization. You'll discover how to increase webinar attendance and get the results your company needs
(and you can take the credit)

From: Bob Hanson, Quantum Leap Marketing
Creator of the Must-See Webinars System

Dear Friend,

Webinars can be a powerful and inexpensive way to generate quality sales leads or get closer to partners or customers through educational events.

Webinars are still the most underutilized marketing technique for today's firms, especially those companies with high lifetime customer values such as firms selling to businesses and those selling professional or financial services and training.

Here is why I'm so bullish on webinars for the forseeable future.

Five Reasons Why Webinars and One-to-Many-Web Events Are Both Powerful and Very Profitable for Most Companies

1. Webinars Are Popular With Buyers who want educational or product information, but want it on their terms without having to deal with a gatekeeper or salesperson. Studies show in some industries 70% of buyers attend a webinar from a selling vendor before buying, and 90% of webinar attendees are likely to tell someone else about what they learned in the webinar.

2. Webinars Are Effective For Sellers - they are relatively cost effective when compared to other marketing vehicles. A recent study showed that webinars were the most cost-effective way of getting sales appointments, when you factor in all marketing and sales costs and time. This study compared webinars to direct mail, telemarketing, trade shows, and emarketing media like banner ads and email marketing. That mean just by redeploying current marketing dollars from other less effective media to webinars, you could get more leads and appointments with the same marketing budget.

3. Event Marketing Gives You A Two-Step Sales Model, which is a lot more efficient than counting on salespeople to do all the education of prospects about a company's solution and why its solution is unique. Instead, the marketing team - which is set up to take the company's message out to the masses - educates prospects in bunches. Next, prospects raise their hand for more information. And then, sales proposes and closes from there.

4. Most Companies Make Basic Webinar Mistakes - Because web collaboration services and tools are still relatively new, very few companies have even begun to realize and use all the possibilities available through webinars. And, many companies have not yet figured out all the strategies and techniques to execute webinars well.

5. Webinars "Level The Playing Field" - This means that no matter how big or small your marketing budget, whether you are a market leader or just getting to market, an interesting and compelling webinar can attract the attention of your target market and get heaps of qualified prospects into your sales funnel.

Let me go into more detail on this leveling of the playing field and why it is important to you in a minute, but first...

My name is Bob Hanson and I've spent my adult life studying, trying out, and perfecting direct and event marketing techniques. Back in my 20s, I studied the work of some of the original direct marketing masters from the 1900s -- people like Claude Hopkins, Rosser Reeves, and John Caples.

But even more important, I also learned at the feet of today's great teachers. I worked at 3 of marketing guru Jay Abraham's seminars, where attendees gladly paid up to $20,000. There I absorbed first-hand his lessons about the power of marketing leverage -- how to get greater results from the same (or even fewer) marketing dollars.

I also had the good fortune to work in a family direct marketing agency, where I met author and consultant Peter Meyer, with whom I co-created a training and consulting program called Seminars for Results.

Through that program we worked with leading companies like 3Com, AT&T, Cisco Systems, Mentor Graphics, and Siemens and many small to medium-sized businesses. Our mission was to help these companies develop, improve, and execute winning marketing seminars . . .

Which we did to the tune of well over $1.5 billion dollars in qualified sales leads.

Now, the real problem with these seminars was they were costly to put on and promote and resource-intensive to manage. All of this, though, was before the web, the internet, and email became contenders as serious marketing media.

Back then, the large companies with their big marketing departments and massive budgets had an almost insurmountable edge over all others.

As you probably know, the internet and today's collaboration technologies have leveled the playing field. Now a small company with good ideas and the willingness to do things right can out-market even its biggest competitors . . . especially with webinars.

S-o-o-o-o-o, fast forward to a few years back when I joined a small business-to-business solutions company as the head of marketing and said, "Let's try a few webinars."

We applied many of the techniques that worked so well from Seminars for Results plus many new ideas to webinars.

What happened?

By 'cracking the code' on webinars this little company executed an average of 50 webinar programs a year and from them generated up to 15,000 leads a year. These webinars attracted up to 2,200 registrants per event and helped to grow our opt-in marketing database to 40,000 names. Sales increased 5 times in less than 4 years.

Often, I was able to persuade other companies who had lists of names and bigger marketing budgets than we did to do a joint webinar using their resources. It was a great way to achieve more from our limited marketing dollars and they won as well because we had webinar ideas we knew were likely to work that they had not tried.

The most important insight I got from this strategy was that even these large name-brand companies with big marketing staffs did not know how to leverage this new webinar medium. Time after time, I saw opportunities that they missed to get a surge of qualified sales leads and a high ROI from their budget.

Recently, after I left this company, I decided to approach experts who were teaching webinar basics with the possibility of teaming up with them using my proven strategies and system.

What I discovered was startling, and why I've started Webinar U.

While many companies say webinars are their most effective marketing technique, and a few marketing consultants have written articles with webinar tips, no one has 'walked the walk' like I have. They haven't had my trial-and-error experience nor have they produced a turn-key system that any organization can use.

In fact, when I was doing a survey recently of business marketers not one could tell me of any other detailed research that had been done on what makes a webinar a success and what dooms a webinar to second-rate, disappointing results.

So even though lots of companies are doing webinars, I've found that most are making common webinar marketing mistakes that hurt attendance. What's more, these errors prevent these companies from achieving their objectives.

Let's look at the 5 most common mistakes which are ambushing the success of most webinars. Eliminate them and you may surprise yourself by exceeding your event goals and gaining an edge on the competition.

Webinar Mistake #1: Not Using a Marketing Sequence to Recruit Your Audience

Many people assume that just because they are spending a lot of time and effort to put on an educational webinar, and perhaps even offer it for free, that the target audience will appreciate this and show up in droves.

The fact is that people are very busy. What's more, they are bombarded with marketing and sales messages morning, noon, and night . . . thousands of marketing messages a day, every day.

Even if yours is the most compelling program of the year for your target audience, you will need to take certain steps to be sure you arrest your prospects' attention, encourage them to sign up for your event, and prompt their attendance.

Webinar Mistake #2: Failing to Get Speakers to Buy into Objectives and Agenda

A lot of sales, marketing, and executive speakers think 'rehearsal' is a dirty word when it comes to webinars. They avoid them with remarkable consistency. As a result, they often miss some of the important points of the webinar such as topic transitions, polling questions, or even the primary objective of the event. This oversight detracts from the overall quality of your webinar and in some cases can sabotage its success entirely.

Having speakers appear unprepared is a quick way to lose your audience. I've found an easy, time-saving way to "rehearse" that even the most time-conscious speakers will likely agree to, and will help ensure your speakers understand the major points of the events.

Webinar Mistake #3: Failure to Use the Right Collaboration Technology for Your Webinar

Many organizations simply load up their normal product slides and execute their in-person talk using a randomly chosen web collaboration platform. This is a common mistake and one that causes many webinar marketers to miss out on the advantages of today's leading webinar platforms, or even see all their work lost by having the technology fail.

A webinar, if done right, can feel like an intimate gathering between your organization and even hundreds of prospects. By using the proper tools that this medium puts in your hands, you can promote interaction, participation, and ultimately, gain more sales.

Webinar Mistake #4: Failure to Use Proven Direct Response Marketing Techniques

Sometimes audience recruitment campaigns are 'too creative' for their audience and as a result fail to get the expected response.

Most audience recruitment initiatives make one or more of the following mistakes. They don't snag the prospect's attention. They fail to build interest and desire for the event's features and benefits. They don't successfully motivate the prospect to act.

Webinar Mistake #5: Failing to Design the Marketing or Sales Follow-Up Plan Before the Event

Too often you'll see a lot of work and money wasted on a great webinar or seminar because leads are not assigned in a timely manner. Or sales or marketing follow-up is weak or non-existent.

Don't fall into this trap. Instead, make sure the follow-up plan gets as much attention as the webinar itself. After all, the key webinar metric is most often the sales attributed to the event.

In short, there is a big opportunity for you to take advantage of this medium to get the pay-off you want . . . if you recognize and can avoid these costly errors. And if you have a proven system to help you get the results you're after.

Here's an example of the power of my system, and what I'll reveal to you in painstaking detail at Webinar U.

"As an experienced webinar marketer, before I worked with Bob Hanson I thought I knew how to create sales leads on a limited budget. But Bob Hanson is a master at getting the most out of the tools he is given. "We worked together on a webinar launch of a new product in a highly competitive market, and we created over 1,100 leads with a $10,000 budget. The product went on to contribute 40% of sales for the company in its first year. "Perhaps even more impressive to me, QLM has developed a unique, repeatable webinar marketing process that any company can use to target its best prospects, turn them into customers, and cultivate them into profitable long-term, relationships."

Jamie Dooley Sr. Marketing Manager Minneapolis, MN

Now what would it mean, to your company and your career, if you could produce results like this in the next few months?

Whether you are new to marketing programs and just putting together your webinar strategy, or an experienced marketer looking for a few critical insights to take your webinar and marketing programs to the next level

Introducing Webinar U - On Demand As Your Solution

Step 1: After you enroll in the program, I'll email you a marketing and webinar program questionnaire to complete and send back to me. I'll review your answers and then talk to you and any key team members about how to get the most out of the program.

Also, we'll review my 21-Power Points Webinar ScoreCard so you'll understand the keys to success and can measure your current program. Or, you can benchmark key areas of your strategy for your proposed program. Plus, we'll prepare you for the on demand training webinars so you can accomplish your specific goals for you and your company.

Step 2: Youll get access to all of the Webinar U training sessions, archived just as they happened. Including the foundational program with a 75 minute webinar titled "What You Need to Know About Breakthrough Webinars." The purpose of this initial training webinar will be to:

• Give you an overview of how the webinar process works from both the producer and attendee perspective,

• Reveal how the few leading organizations do webinars, and

• Show you the common pitfalls and traps that many fall into so that you can avoid them.

Step 3: You'll be able to access all six webinars at your convenience with emphasis on the different areas of your webinar and lead generation program. We go in-depth into the key areas of a successful, individual webinar and also a series of webinars. (Note because these classes are modular, you can jump right in to your most burning questions, or go through the sequence and experience it just like the live participants did. Also, you'll be able to access sessions multiple times and share them with any key team members or business partners.)

The topics covered will include but not be limited to:

• Selecting newsworthy or interesting topics which will flood you with the prospects you want and enhance your sales,

• Going in-depth into the marketing webinar, including three proven outlines that will make sure your audience feels they get value and, equally important, stays to the end so they hear your full sales pitch,

• Presenting the ins-and-outs of different types of webinars (besides the marketing webinar) that you can use to enhance your position in the marketplace and gain competitive advantage. This includes outlining 5 potential database building webinars any marketer can use.

• Working with business partners, web collaboration vendors, joint venture list partners, and outside speakers so you accomplish your goals while saving time in the process.

  Here you'll learn all the secrets behind events like "Interview with the Spammer" that garnered both media promotion and news stories, and the insider's perspective on how I got 2,200 registrants to one webinar without spending a dime on marketing,

• The simple but powerful marketing formula I use to attract the maximum audience to each and every webinar - I'll give you the contact sequence (including the order and timing of each step) and the follow-up steps to increase your sales.

Also, you get the best practices for the nuts-and-bolts of webinar and marketing programs to take the guesswork out of all the vital steps that can make or break the success of your events. These include answers to common questions such as

When is the best time of the week to hold an event? (Everybody asks and this is important information to know. But after giving this secret away for a short while, I'm keeping this information for my Webinar U students and my personal clients.)

How do I keep unwanted competition and consultants out of the webinar?

Should I use and publish a recorded archive of the event, and if so how do I leverage archives for my best advantage?

How do I put together the best overall webinar calendar to meet my goals?

Which web collaboration platform is best for me?

How can we get more event registrants to actually attend?

What works best to get the sales team to follow-up with the top leads?

Writing invitations that maximize registration with your target customer base. We'll devote an entire webinar training class to this topic, and you'll get 5 proven templates that I've used successfully that pulled an average of over 400 registrants per event.

For example, you learn the easy process of testing which will help you take the guesswork out of marketing, make new programs and initiatives more successful, and help you get more leads and sales from all your marketing dollars.

Note these proven response-getting techniques apply to more than just webinars. They can be used in all of your marketing, lead, and sales generation programs and campaigns. Because a great piece of marketing copy can out-pull average copy by 500% or more, I believe this skill will be worth the class tuition on its own and propel your career forward. I find that only a handful of organizations have this skill in-house so this can become one of your secret weapons.

Step 4: A winning combination of strategic advice, best practices, and learning -- throughout the process you'll get my key templates, guides, tips, and advice on all the important concepts, strategies, and tactics.

And we'll work on your specific marketing and webinar campaigns, presentations, and processes. We'll help you make the most of these proven principles as you apply them to your market, company, and competitive environment.

Step 5: We'll do a personal, one-hour consultation at the end of the training webinars with you and your team members to review everything . . . from the results of your most recent events to your near-term marketing plan and key marketing and webinar audience recruitment and follow-up documents. You'll get answers to any remaining questions.

In short, you'll get proven strategies to help you get more results from your webinar program and, in fact, all of your marketing efforts, whether it is trade shows, email and direct mail letters, website content, lead generation ads, and partner, affiliate, or joint venture marketing.

Whether you are just starting out with webinars or are an 'old pro' looking for advanced tips you can benefit from this program.

Here is just some of what you'll learn:

• 11 simple ways to quickly boost your webinar attendance,

• How to save precious time and money by knowing the important areas of "upside-leverage" through my proprietary Webinar Scorecard,

• All the common webinar mistakes marketers make and how to avoid them,

• The secrets behind getting outside expert speakers, partners, and even media to promote and speak at your webinars, for free,

• Powerful, yet seldom-used strategies to convert more webinar attendees to buyers,

• The dos and don'ts of webinar archives - the answers may surprise you,

• How to create compelling webinar topics that sell themselves,

• Why a select few companies are making webinars the "main ingredient" in the marketing mix, and

• Advanced strategies to multiply webinar attendance, even on a small budget.

Now what are others saying about my techniques and use of webinars?

"At Vcall, we have what we think is the leading platform for producing large scale web events. That said, there are very few people who are truly masters at creating big marketing or training webinars time after time. Bob Hanson is one of the few who falls into this category and we work with him and recommend him to clients as often as we can. For example,a recent webinar we did using strategies from his Must-See system generated 435 registrants and 12 sales within 10 days of the event. Amazing!"

Ken Balog VP of Sales, Vcall, Inc. Richmond, VA

"QLM Principal Bob Hanson's marketing and webinar principles work. He increased the lead flow for my sales team by an astounding 300% within one week of working with us. He added thousands of prospect names to our database within a few months, and we multiplied new license sales and recurring revenues over a few quarters. What I learned from him will help me through the rest of my career. With his results-oriented webinar system, you'll gain a competitive edge and experience a greater return on your marketing dollars."

Brian Symmons Director of Sales Boston, MA

"Osterman Research covers some of the most competitive technology markets. I met QLM's Bob Hanson a few years ago when he was putting together a webinar with one of the smaller companies in the space which at the time was trying to go beyond its initial product niche. Bob helped the company identify customer needs, successfully launch new products, and enter new markets, largely on the strength of his innovative and well-executed webinars. Only a handful of other companies in the market have been able to do this. Perhaps as the highest compliment to his strategies, his company's closest competitor tried to imitate some of his webinars and many other marketing tactics that he successfully used with this company."

Michael Osterman President, Osterman Research Black Diamond, WA

"Webinars are one of our top ways of generating qualified sales leads and producing a high ROI. But with the amount of marketing resources we're spending on webinars, it made sense for us to make sure we are doing things right. We went right to the "Webinar Professor" to understand where some small improvements will have a dramatic impact on our results. A big reason why we chose QLM's Bob Hanson was not only his impressive track record of producing sales leads with seminars and webinars, but also on the fact that he is constantly surveying organizations like ours to stay current on best practices that can give us an edge. Just one idea alone will be worth many, many times what we pay him."

Jeff Ernst VP Marketing Westford, MA

"I run partner marketing for a software company. QLM's Bob Hanson was responsible for lead generation for one of our value-added-resellers. Although they were a small partner with limited marketing resources, through their webinar program they created the most number of qualified sales leads and brought in the most customer wins, by a wide margin. We have modeled many of their webinar strategies, use them ourselves, and recommend them to our other partners. I think most marketers could benefit from learning and using these common sense, cost-effective lead-generation and webinar techniques."

Sam Erdheim Director of Partner Marketing Reston, VA

"As the 6th business user of Placeware, which is now the popular Microsoft Live Meeting platform, I have as much experience as anyone in the marketing and delivering of webinars. When I starting working with Bob Hanson, he appeared to be breaking a lot of the so-called "rules" which were "common wisdom" about webinars. But as I dug deeper I realized there was a method to his madness, and I noticed he had his webinar system down to a science like no one I have ever seen. The results spoke for themselves as his system was generating hundreds of leads per event at well below industry cost-per-lead averages. He's not afraid to test something and allow it to succeed or fail on its own merits. This is a rare but incredibly powerful quality in marketing. Today, I'm now using at least one of these "unconventional ideas" with every webinar I do, for great competitive advantage."

J. G. VP Marketing N. Attleboro, MA

I'm hoping to put your testimonial here in just a short time when we re-record the training. If you are even considering taking part in this program, I'm sweetening the offer for this class of Webinar U - On Demand to make sure all class members are as successful as possible. I want to build a list of testimonials for 2008 promotions.

And perhaps best of all, when you reserve your spot in Webinar U - On Demand, not only will you be the first in your market to get this information, you will also get these two bonuses, that you will love.

You'll get the 5 Step Program outlined above designed to take you by the hand and create winning webinars. This includes the pre-class questionnaire to guide us towards achieving your goals, 6 power-packed 60 minute webinars with me, the templates and action guides, and the personal consultation to work on your actual webinar program.

Remember, you'll learn the same techniques that I used to recruit 2,200 registrants to one of my webinars, without spending a dime on marketing. And, I'll show you the winning strategies you can use to get media coverage and even free media promotion of your events just like I did with the newsworthy "Interview with the Spammer" webinar.

Saving The Best For Last . . .

Who Said There Is No Such Thing as Free Training and Consulting!

Bonus #1 - One Half Day of Personal Webinar and Marketing Coaching with Bob Hanson for you and your company. You can use this to develop the A-Z strategy for your next webinar and avoid the common mistakes, to boost attendance at your current webinars, or get more leads or sales from all your online marketing efforts. I limit the number of events I work on personally to a few per month, but you'll get access for FREE. I want to be sure you will rave about the value and success of these techniques to others. (Value $500)

Bonus #2 - What's Working Now in Online Marketing: Webinars and Google Pay-Per-click Advertising. This concise guide peppered with hundreds of tips from real world experience. I've generated thousands of leads for clients through these methods and you'll get examples of actual campaigns to help improve your web and online marketing. (Value $47)

Bonus #3 - What's Working Now in B-to-B Marketing: 90-Minute Recorded Training Webinar This recorded webinar delivers dozens of actionable tips about marketing strategies and timely advice from marketing guru Mac McIntosh and database expert John Dodd. Also gives you a great case study example of a successful training webinar you can use yourself for more sales and better results. (Value A Whole Lot More Than the $89 Ticket Price)

Now you might expect to pay close to $2,000 which is what the live Webinar U class invested in this program.

Especially, when you consider that unlike traditional classes where the risk is on you to get your money's worth, the Webinar U On Demand program at the $795 tuition is backed by a simple, No-Questions-Asked Guarantee. If after reviewing all the webinar modules for 30 days you feel you did not get your money's worth for any reason, simply ask for a full and no-questions asked refund, and keep the course materials for free.

Isn't it time you started to profit from webinars or improved the results from your existing webinars?

Well, you can with the straight-from-the-trenches insiders' system you'll get from Webinar U.

To ensure your spot at this value price all you need to do is to click the button below . . .

Don't delay. This offer is guaranteed as long as the we have the not sold the 9 courses! You'll get access to the fastest, most direct path to great marketing, webinar, and sales success.

With best wishes for winning webinars. . .

Bob Hanson, Jr.
Creator, Must-See Webinars System
Quantum Leap Marketing
508-625-1712

P.S. What's the point of waiting? Webinar U - On Demand will be re-recorded in 2008, but this special offer is available as long as one of the 9 sets of companion training materials are available. And you get $636 Worth of Bonuses to boot.

You have nothing to lose and everything to gain. And the risk is entirely on my shoulders with my 30-day "No-Questions-Asked Webinar U Guarantee."

Now it's up to you. To get started and boost webinar attendance 2, 3, or 5 times or more and profit from your own marketing and webinar breakthroughs click here now.